#1 ALWAYS GO WITH NATURAL SOLUTIONS
Green, clean and natural features will continue to have high influence on sales in the next five years. Using natural ingredients will enhance your formulation and your positioning.
GUIDE FOR BRANDS:
FORMULATING BASICS
To grow your brand, your products should evolve. This means moving away from stock formulas and private labeling, and creating solutions that are uniquely yours.
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#2 OWN & CONTROL YOUR FORMULA
Don’t settle with stock formulations. Developing a unique formulation of your own gives you the control how and where to produce your products. Owning your formula gives the competitive edge to your product, and stability to your business.
#3 SIMPLICITY IS BEAUTY
Over 50% of consumers today read ingredient labels. A simple formulation with less ingredients stands out from the shelf, and gives safe and clean impression to your consumers.